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Why IKEA Chose India: Unpacking the Swedish Giant's Expansion Strategy
Business

Why IKEA Chose India: Unpacking the Swedish Giant's Expansion Strategy

  • Aarav Sekhar
  • Jul 9, 2025

Explore the real reasons IKEA entered India. Go beyond the headlines to learn about their strategy, the market forces, and what made India irresistible for the Swedish home giant.

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